Something Natural Adapts to the Changing Times

Published by Robin Slick, April 16, 2020

If you don’t know Something Natural, then you should. Just a short bike ride from Town, up the Cliff Road and kind of hidden in a residential area, is where you'll find an island favorite of both locals and visitors. It’s THE place for sandwiches. They are known for their signature-oversized sandwiches, made on a variety of fresh homemade breads. In the warmer weather, stopping in to grab a sandwich for the beach or sitting outside in their outdoor picnic area is ideal. Not to be missed are their large homemade chocolate chip cookies, delicious desserts and house-brand lemonades and iced tea.


Having just opened their sandwich and bakery shop after some time off during the winter, I stopped by to see how they were adapting to the new restrictions on restaurants during this stay-at-home time. I got the opportunity to meet Ruby Fee, Owner Matt Fee’s daughter, who runs the place. She explained that things are a bit different these days, but that the shop has made the necessary adjustments to provide for their customers. Although not new to takeout, the set up has changed. The small shop is not open to come in, but instead, an outdoor pickup window has been built. Since they are quite busy, they are asking customers to order ahead online, but over the phone orders are always welcome. Also, delivery is available through ACKeats


Ruby Fee & Jina and Jana - Practicing social distancing with gloves and masks.

Year-round production of their homemade bread and cookie dough can be found at local food stores, however, we here on island, are certainly thrilled that their sandwiches, soups, salads, signature drinks and desserts are ready for pick up.

Like some other local restaurants, they are helping to give back to the community. In partnership with the Nantucket Builders Association, they are one of several restaurants participating in the Booster Program.  The goal of the program is to "bring business to year-round restaurants that we value and rely upon; to help feed our workforce and families, to bring money to the Food Pantry, and to demonstrate the NBA’s commitment to the wellbeing of the local island economy." The way it works is for every $50 gift card purchased, the NBA adds an extra $10 "boost" incentive for a total $60 value. In addition, all partner establishments will donate 10% of their gift card proceeds to the Nantucket Food Pantry. A win-win for all!


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Robin Slick

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