Nantucket Home Sellers: On the Fence About Staging? 5 Tips to Help Stage Your Home

By Robin Slick, Published February, 29, 2020

Nantucket is a unique gem and a sought after vacation destination, so it's no surprise that in 2019 the average sale price of a home was just over 3 million dollars and the median sale price was just shy of 2 million dollars. For most buyers shopping for a home on the ACK will probably be one of their biggest, if not THE biggest, purchase he or she will make in their lifetime.

If you’re a seller the goal is to market your home in as many ways as possible to ensure that your property will be sold quickly and at the highest price. Staging is a tremendously effective marketing tool that will help you achieve these goals, especially when it comes to million dollar price tags.

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2019 Profile of Home Staging, published by the National Association of Realtors –

There is no question that in 2020 social media plays an important part in marketing your home. Your property will be listed online and viewed by many as they search for their new dream home. A staged home will undoubtably allow for better photos, which in turn makes your property more attractive to buyers online.

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The main objective is to present your home in the best possible light and staging helps to make a great first impression. Staging your home will enable you to highlight the home’s strengths while at the same time downplay its weaknesses.

Staging also helps potential buyers better visualize the space as they would wish to use it, rather than only seeing how the homeowner used it, which more often than not, is not how the buyer would envision living in the home.

When a house has been cared for and well maintained, it shows, and this is obviously important to a potential buyer. Whether or not you decide to splurge on your staging, at the minimum, all basic repairs should be completed. This will help to make the buyer feel at ease and confident that they are buying a well loved home.

Buyer’s agents will be thrilled to show your beautifully staged home more frequently and their excitement will be felt by the buyer as well. A must see home will also bring other agents, thereby increasing the flow of traffic to your home even more.

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2019 Profile of Home Staging, published by the National Association of Realtors –

5 Tips to Help Stage Your Home

  1. Remove Clutter. Although it may seem like a long and arduous task, especially if you have lived in your home for a long time, it is a must do on the checklist. No buyer wants to see your personal stuff all over the place. If they are surrounded by your photos and keepsakes, it will be hard for them to envision themselves in the space. And don’t forget to declutter the closets, you want them to look as big as possible for sure! Don’t stop after you have purged the small stuff, look around to see how much furniture you have. It's a fact that less furniture will most often make your home look bigger. And remember, you’re going to have to get rid of stuff when you move, so look at it as if your getting a head start on moving.

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  1. Once you have eliminated unecessary furniture, rearrange what's left to make your home appear larger and to show that each room has a purpose. If a buyer is confused as to the purpose of a particular room, they may just forget the room exists entirely. Home staging involves elements of interior design, and knowing how to optimize the space in your home is essential. Paying attention to the flow of the home is important; making sure that buyers don’t bump into things or that doors open fully without hitting anything.  Adding pieces of art in ways that enhances the space can add interest to your property.

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  1. Decorate in a neutral way that will appeal to many people. It should go without saying that paint colors, if too bold, can evoke negative emotions and may seem too shocking for a buyer to get past. You may have painted your kids rooms with beautiful stencils and fancy colors that are meaningful to you, but it will only translate as another project for the buyer to consider taking on.
  2. Accessorize! Accessories can be a game changer, as they pull a room together, making it more inviting to potential buyers. Try pairing objects in groups of three; stacking books in an interesting way; and place fresh flowers around the house to make the space come alive. Spruce up a bedroom with new bedding or pillows, add a candle, and freshen up the bathroom with some rolled towels and pretty soaps.

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  1. Hire a Realtor to help. A Realtor can provide extremely valuable advice and guidance when staging your home. As with all aspects of selling a home, you should hire a professional to be sure that no mistakes will be made with this valuable asset. It is common knowledge that when using a Realtor, a seller stands to make more money even after paying for their commissions.

To get help with staging or other ways to improve the value your Nantucket home, contact one of the members of our Team at Congdon & Coleman.

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2019 Profile of Home Staging, published by the National Association of Realtors –

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Robin Slick

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